Strategy Archives | Cristina Danila

Standing on the shoulders of giants

I stand on the shoulders of incredibly talented content writers, visual designers, production managers, interior designers, fashion creatives and try to combine all their talents in one visceral experience.

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Ok, I have built the product. Now how do I sell it?

Many challenges come your way as a new founder. Usually, founders know only how to build the product they...

Most Marketing Campaigns Just Create Noise. Create Music Instead.

What is the difference between music and noise when it comes to marketing campaigns? The rhythm interval, the heartbeat...

Brand Archetypes – from Outlaw to Magician, Hero to Caregiver and the Link to Your Business Strategy

“There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the...

The Bullseye Strategy – which marketing channels actually bring you business

The bullseye strategy is one of the most compelling exercises any company should do, no matter the size, to evaluate...

Every Company Should Adopt an NGO

“We must get rid of the term CSR as it creates a permanent and unhealthy dichotomy between business and society....

Branding in Banking: 4 steps that makes a strong brand stick

In the past years, the fintech landscape has experienced an explosive growth (more than 128. Bn USD invested globally in...

Destroying the Acquired Brand Does NOT Make For a Successful Acquisition

Let’s imagine an acquisition from an employee’s perspective. You hear through a team announcement that the company you dedicated yourself...

The REAL Metrics for Measuring Business Performance

The ONE Metric Actually The boom of measurement tools and the pressure to become a data-driven company has encouraged us...

Doing Sustainability Imperfectly. About Fashion And Its Supply Chain.

There is a huge pressure for perfection when it comes to sustainability in fashion. Sure we want all fashion brand...

To Be Successful You Need to be Vulnerable

One peek at your Slack channels and I could probably tell you if your company is destined for success or...

Retailers, Partner with Your Customers to Evolve

The explosion on social media has opened up further channels for company growth. Not only are platforms like Instagram and...