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Standing on the shoulders of giants

I stand on the shoulders of incredibly talented content writers, visual designers, production managers, interior designers, fashion creatives and try to combine all their talents in one visceral experience.

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Influencer Marketing

Spare Your Money For Influencer Marketing. Make Your Customers The Influencers.

Influencers are becoming the new marketing weapon that caught the attention of more and more brands, even in B2B industries....

Ok, I have built the product. Now how do I sell it?

Many challenges come your way as a new founder. Usually, founders know only how to build the product they...

Most Marketing Campaigns Just Create Noise. Create Music Instead.

What is the difference between music and noise when it comes to marketing campaigns? The rhythm interval, the heartbeat...

Brand Archetypes – from Outlaw to Magician, Hero to Caregiver and the Link to Your Business Strategy

“There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the...

Every Company Should Adopt an NGO

“We must get rid of the term CSR as it creates a permanent and unhealthy dichotomy between business and society....

Retail Companies: It’s About Time You Own Your Mistakes and Fix Them

I speak to fashion brands, both starting up and established or the PR agencies working for retail industry and the...

It’s Time to Get Smarter about Content Strategy

By now I'm sure most of you have heard Bill Gates's famous phrase "Content is King" scattered around everywhere. It's...

Why Honest Brands Win. And How You Can Become One.

When you hear the word "branding" what do you think? A group of carefully selected colors that perfectly complement each...

Why DIVERSITY Must Be your NEW Company Value

At the moment, diversity is treated as a job on HR's list. Or at most a recruitment strategy for the...

5 Things You Can’t Survive Without in Marketing

Let's get practical. In every marketing team, there are five core elements that make for an effective process. And these...

Retailers, Partner with Your Customers to Evolve

The explosion on social media has opened up further channels for company growth. Not only are platforms like Instagram and...