Creating the right brand persona is not easy, especially nowadays. You can have a great mission, vision, values and purpose in the market, but without the right leadership to embody that – it’s very hard to create a strong brand.
Leaders are now expected to be humane, authentic, reliable and consistent in their messaging. We expect from our leaders their views on bigger societal issues: sustainability, security, privacy, innovations, diversity, inclusivity, etc.
Negotiating this transformational change internally is challenging, but research has shown that companies that include broader social ambitions to benefit society and planet in their core strategy are not only commercially viable, but they also outperform their counterparts in all key metrics.
So let’s work together on embedding the purpose first mindset within your company and deliver the right message in the right channels.