Successful new event branding with Circular Shift
The Cradle to Cradle Products Innovation Institute is dedicated to powering innovation for the circular economy through products that have a positive impact on people and the planet. Through the Cradle to Cradle Certified™ Products Program, the Institute sets the global standard for products that are safe, circular, and made responsibly.
The institute needed the event branding and website for an annual event in sustainability and circularity that will be hosted in Amsterdam and New York City. Circular Shift is brought to the industry by the Cradle to Cradle Products Innovation Institute. This annual event, held virtually from Amsterdam this year, provides a forum for leading professionals from business, policy, finance, and other stakeholder groups to unite, share, and learn from each other.
Building on their key values, we have created an identity based on the visual language of sustainability, positive impact, and future proof.
We have created and segmented their identity, to be more confident, more flexible in its application, and to better reflect the company’s commitment to personal contact – giving a more human feel to the entire identity.
Together, we gave a name to the event, Circular Shift, and set the foundation for creating a new event branding, virtual and physical as well as the website and many other brand outlets.