Starting a digital sustainable fashion brand

We’re a bunch of friends who started in 2018 in Amsterdam. Since no other fashion brand seemed to care much about the environment or ethical production throughout its entire production chain, we thought it was time to create something new.

Our mission is what drives us to do everything possible to generate a better culture.

We will do that by designing progressively traditional clothing.
By making our premium items more sustainable.
By providing a digital platform for extraordinary collaborations.
By building a creative team of experts.

The end result will be a highly scalable, agile enterprise operating in an attractive and growing environment utilizing minimal funding.


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