Energyworx – Targeting the mavericks in energy data management
Energyworx is a cloud meter data platform that can ingest and manage huge volumes of time series and metadata and provide a centralized view to understand and product consumer patterns for better product and solution prototyping.
As part of the Marketing Activation Program, I have partnered up with the brilliant Creative Director, Edwin Rozendal, and have completed phase 1 of our project – creating a brand positioning, messaging, and visual identity for Energyworx.
Together, we have worked on a more purpose-led messaging addressing the innovative CIO and CEO’s and helping them take the road less traveled.
We redefined and segmented their identity, to be more confident, more flexible in its an application, and to better reflect the company’s commitment to personal contact – giving a more human feel to the entire identity.