Corporate Communication Strategy at Backbase 


It is difficult to explain the critical importance of effective communication for most businesses and organizations.  It is through effective communication that customers learn about a company’s products or services and what makes brands unique compared to their competitors. It’s how management and employees coordinate their activities to ensure that the entire organization is marching toward the same strategic goals. It’s also how executives inform investors, the media, and the general public about important organizational developments. 

In short, communication underlies many of the most significant activities that most businesses must complete. 

Communication is so important that most organizations will eventually reach a point at which they realize they need to invest in building a corporate communications team responsible for these various activities. 

At Backbase I developed various projects on press strategy, content planning, communication packs, PR events, influencer marketing, brand awareness, lead generation and community marketing.


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